Our challenges
What was holding performance back
Audience segments that were narrowly focused were yielding less impactful results.
- Audience segments were too narrow to scale impact
- Ineffective distribution of media spending reduced conversions
- Less than ideal frequency distribution impacted performance KPIs
The Approach
Audience-first strategy + diversified spend
Stepping-aside from traditional approach of media-centric strategy, our strategy centred on identifying the right audience and diversify media spends.
- Efficient data utilization
- Development of multiple audience sets
- Tailored tactics to compellingly engage distinct demographics
What we delivered
Audience Segmentation
Multiple audience sets built from performance data and behavioural signals.
Tailored Tactics
Messaging and placements tailored to distinct demographics and intent.
Performance Optimisation
Continuous optimisation against conversion and frequency KPIs.
Media Spend Diversification
Improved distribution across channels to increase conversion impact.
