Our challenges
What was holding performance back
The brand’s digital ecosystem lacked proper tracking, strategy, and conversion-focused execution, resulting in poor performance.
- Google Ads campaigns were not generating meaningful results
- Meta Ads failed to drive conversions, limiting impact
- Lack of proper tracking (GA4 misconfigured, no GTM, no conversion events)
- Budget constraints restricted testing and scaling opportunities
The Approach
Audience-first strategy + performance-driven execution
Moving away from unstructured efforts, our strategy focused on building a strong data foundation and targeting high-intent users across channels.
- Accurate tracking implementation for better data utilization
- Development of high-intent and retargeting audience segments
- Focus on lower-funnel campaigns to drive conversions
- Continuous optimization to maximize ROI within limited budgets
What we delivered
Tracking & Analytics Setup
Complete implementation of Google Tag Manager, GA4, and conversion tracking to enable data-driven decisions
Audience Segmentation
Built multiple audience sets based on behavior, intent, and performance insights
Performance Optimisation
Ongoing campaign improvements focused on conversion and revenue growth
Media Spend Diversification
Strategic allocation across Google Search and Meta platforms to maximize impact
